ASSIGNMENT 2

Business card annotations - TASK 1

This business card is affective with the use of colour. The contrasting of the black and white stands out and keeps the image in your mind. They has only used one other colour(red). They have used the same pattern on the logo as the ladies hat, the more it is repeated the more you remember it. Cake is imaged on the card to grab your attention of what the product is. This card is a reasonably good business card although it is only one sided so that can be a problem as it doesn't stand out if the card is faced down. 

Like the above business card this is one sided, this can be a problem as it is unrecognisable faced down, it also means a lot of information has to be cramped in on a single side. They have used a colour scheme of blue, matching the world wide recognised logo - Ford. A problem is how the text has gone over into the imagery and gets lost there. The imagery however is good as it is clear of what the business is about. 

The Bank of Melbourne business card is very cleverly designed. The front is simple but very affective. The image of Melbourne is recognisable and relates to the company name - Melbourne. I like how on the back they repeat the Bank of Melbourne symbol but faded. They have also placed the logo in the same position on the back as the front. 

   

This card is standard. I don't think it follows a theme thought out the card very well. The only same thing is the company's name. But I do like the images as it is extremely clear of what the business is, you don't have to read anything to know. 

Like the another card black and white has been used though out the card. It is a fairly plain card. I like the front as it is simple and only the logo is being used. The back however is to plain, I suggest they use the logo on the back in the background or something to remind you of the front.

This card is clever as it is portrait rather than landscape. It makes you remember the card. They have also designed the front and back to be the opposite colour, the logo is in the same position which I like. The colours of the card suggest the theme and style of the cafe, that is clever as you know what to except when you go to the cafe. The font is constant.

Out of all the cards this one is probably my least favourite. It isn't the right size as the standard business card. This can be frustrating as it doesn't fit in the business card pockets etc. It is easy for it to get lost or misplaced. The front and back don't flow and it hard to tell the product or business at first look. The logo is also really hard to read. The colour scheme is not the same either. I do like how on the the back they have used old style font to match the old style business.

This card is smart how it uses the same image on back and front. It's clever how it's all in black and grey apart from the pink circle. I don't like how it doesn't give any information on the product what so ever, I still don't know what the business is. 

This business card is good. They have used the same colour and repeated the font and logo several times. It's simple, not to simple and clean. The front is basic. The card is glossy on the front which gives the business a classy, clean feel. 

 

 I like how this is a business card and an appointment reminder in one. The colour scheme is basic and repetitive. It would have been good to have the logo on the back to recall the memory.  

Logo sketches: TASK 2

 

SLOGAN IDEAS: TASK 3

Breakfast on the go

Energy on the run

Food on the god

Recover, refresh, restart

How you start your day, is how you end your day 

Break the Fast

Bee Fast 

Your day depends on the start

Your day is all about the beginning

Eat Fast, Eat Break-FAST

Favourite - slogan & logo: TASK 4

 

Final Business Card: TASK 5